Jasper for Business Keynote & Product Release

Jasper’s CEO and Co-Founder (Dave Rogenmoser) and VP of Product (Jeremy Crane) take the stage to announce not one, not two, but three exciting new releases that expand the breadth of the Jasper product suite for Businesses. Tune in to learn the vision behind the product launches and the applications for teams and businesses.

About this session

The Jasper team announce 3 exciting Jasper for Business product launches that will shape the way businesses and teams leverage generative AI.
Osama Zahid
Dave Rogenmoser
Co-Founder & CEO
,
Jasper
Osama Zahid
Jeremy Crane
VP of Product
,
Jasper

As the member of the product and engineering team at job four, I'm specially invited and embedded in the snack talk. I do. We're excited for our speakers to share with you and showing you what we've been built. Please welcome Jasper, co-founder and CEO Dave Rogenmoser. Let's go. Thank you all for coming out. I certainly did not expect to be here 13 months ago when there were just nine of us at down building away in Austin, Texas. And like my co-founder Chris said, I didn't expect to be there 34 months ago. Was that known for dinner when investors said. Unfortunately for us, I never offered a copy of the book or if I was, I simply wrote I'd be. February's long well got all of it in there but I could think of go ahead all this thing off air and I didn't know that he can't put together a really great conference like this in four months, and I didn't know that. You definitely can't do it on Valentine's Day. I'd knuckle into though, that you do it for months and you do it on Valentine's Day and you charge money for it. Now, if we're not going to get 4,000 people in this round and pack out the house. Thank you all for coming here. They ignored even worse. And so they got it today. Though I'm excited to be here. Our ideas are everything but what make us human. They're what define our success and again and again, redefine our potential. But ideas mean nothing without the ability to convey the. This is Jim Knight. Yeah, it's become one of our most extraordinary customers, a Jasper, not just a power user in his own right. Become an educator for communities in the world. Amplify and send it to your needs. Ginn discovered AI and Jasper out of a tragedy in 2015. He was violently attacked outside of a grocery store and suffered a serious head injuries. That injury turned into aphasia. Asia, the communication disorder that makes it difficult to communicate and difficult to retrieve words. Is it himself? For the incident. I've been an academic and full time copywriter. Obviously, that career was closed to me. I taught myself to read again, taking each word at a time, procedurally guessing the next most likely word for steadily. This is how I writes one word at a time, predicting the next probable word. Something clicked. He discovered it was like this door opened back up to Jim. He can start from a place of his own ideas. And then let the air chase after the word. But he needed his traumatic attack had taken away a fundamental piece of its identity, his life through the writer. This technology gave that back. Since then, Jim has returned to being a prolific writer, and he started a consulting business called the Jasper list. Y'all may have read that may have read his stuff. He advises companies how to train their teams to use AI in effective and in fact, films. He's also discovered new ways to use AI to explore and communicate his ideas when AI art rolled out. You've seen a lot of already the sworn and back there. He started experiment that he started teaching. Others had it out their ideas to like using this new technology that never existed before. And a few months ago I heard from Jim. Surprisingly, he had applied to design school as their first artist. Shockingly to me. He got it. And he became the first artist, which I think is incredible. Let's give it up. Or to. At companies all around the world. Marketers and teams are struggling with this painful reality. Demands are up. Resources or debt. I thought Mongoose thoughts. And they came to us. We first met. Planned for them more and more like already. Contest budgets were tightening, the Mongoose turned to Jasper to help their already amazing team of writers write more high quality content even faster. Since then, they've seen a tremendous impact on their output. Demands are up. Resources are down. Mongoose, private. Morningstar analysts all over the world. No no. Then the bread, their stuff, they cover a wide spectrum of investment funds and vehicles, and there is a lot of really great independent research out there. Their team has used Jasper to scale the creation of that. The material helped breakthrough writer's block and to write high quality SCA after most content for the digital fan. M&ms are up. And Morningstar is thriving. These stories are a take on the tremendous impact that. And I have had up until today. When you think about how much has transpired just in the last few months. And it's ours. You know, I had to check Twitter here last hour for some big new things that come out like it truly is extraordinary. Unless you've been hiding under a rock since you're here, I'm guessing you had can feel the air has reached a tipping point. We launched Jasper two years ago. It was viewed as a really cool toy by most no serious company. Felt safe. Bring it air, do their work for us. And Yeah in the last 12 months, we moved right up the bell for from innovators, early adopters and broken out into the mainstream. Years ago, I couldn't get some of you in this room to return my emails. Now, mailboxes flooded. We are scrambling for unanswered email from me there. In there. I was sending the. Glad to have it out. So what Matt, I want to talk for a bit about where I see I headed next for businesses or religious or it's a take that's extraordinary technology that's often raw and underutilized and make it powerful and real and tangible for businesses. And have you seen all that Jasper can do at this point? We've got chat document workflows, art, but more than Jasper and the larger industry, we are really just getting started. For how to do a place for I could help businesses unlock their full potential and their best ideas. We want to create a space for your teams to do their Best Original work, and I'm incredibly excited for what's to come. So to tell you more about that vision and to help make it real for you, I want to welcome up our very own media product, Jeremy. Greg up along. Now, just for a while, we go ahead and have you introduce Jeremy here to address. All right. So, vanilla daybreak, kind of generic. What do you what do you say we add in some Google search results? Lady Godiva after her death for my latest. That's you. Though resistance has started to emerge across a whole range of tools. But we think continuity matters when building a brand. Today, you can find base line I and many of the point solutions that you're already using in the future. Your brand's unique. I will be available anywhere. That future starts now. Today, I'm excited to introduce to you Jasper. Everywhere so Jasper has been a useful tool for thousands of people for a while now. Like a lot of software tools though. Today we asked people to come out of their work stream. If you get an idea you want to leverage generative content, you make a better idea. You're working in one tool. You need to log into. Jasper you need to create some content there. Both maybe you need some context from that page you were into to grab that context, copy it in, create that content, copy it out of there. Go back at your work stream. Hope to God you didn't get 100 slacks and between that you need to go respond to. So you don't get distracted. Almost right. That's a challenge. A lot of tools that. Right want that to be right at work, right at your fingertips when you're creating that net. That's what Jasper everywhere is all about, bringing Jasper outside of the framework we've specifically been in, bringing it right to where the work out its first place that we're attacking with Jasper everywhere is our browser extension. So we're rolling out we have a browser extension that's available now. And I have shared a couple of examples of how you think about the browser extension and how it works. So let's imagine, Dave, we're going to. Post an event, we're going to bring 1,000 people. Four months and this crazy idea to come together. Friends and thought leaders. I was at that. Yeah so bring them all together. But to start, we need to create. We need to sell our CEO on this crazy idea. Right? and to do that, we're going to go into Gmail and we need to write a really compelling lead. So right there in Gmail, I'm going to have Jasper at my fingertips creating just an absolutely compelling email so that we can kick off this activity, get the ball started so that we can do this. Right so that's in GBM now. Next thing I need to do is we need to create an amazing, compelling keynote speech. Could see some of the faces out there. The propeller part. Jury's still out. Trust me, you did not see the first draft. Right so you want to do this in google? Google docs? That's your preferred drafting platform. No problem. Jasper's right there for you to create amazing longform content brain Google Docs using our browser extension. First draft Insta ready to go. You can iterate from there, but expand it to all the things you would. Jasper right, very. Xd we need to start tightening the pipe. We need to actually create some public content for this. Get some blogging out there. We use web flow. I can do this writing web flow. I don't have to go anywhere outside of my work stream. I can go in there. Jasper's there for me to create a blog post and get started on that right within our web flow. We never went back that Jasper. We never did it right there. So this is what Jasper browser extensions all about. We all think it's only relevant. But you've grown Microsoft bids now. Right so that's Jasper everywhere. Jasper green. Jasper, any workstream? That's just one small piece of what we're dealing with that. We got the. So Asia has been sort of this. People are using it. However, when you're used. They're going to fight the idea that, you know, more suspect or you just don't want your butt invaded it out. But we've seen this breakthrough. Businesses rely on the coordination of teams. So today I is your personal secret weapon. But in the future, I'll be the connective tissue of your entirety. And that future starts now. Introducing Jeff bird pertains, right? So just overseas. So Jasper's been as you said, it's been a useful tool for a number of folks, mostly solo content creators today. Right great tool for creating amazing content challenges. That amazing marketing and business content is generally created in teed teams. Work together content to use big small, but that's where the best content gets created. So we've been spending the past few months transforming Jasper to be much more of a team sport and providing all of the tools that you need to get more team, get into Jasper and create all of that music content so everyone on your team can get an account within or you can have a single account and everyone can have their own workspace. You can have simple tools share that you would expect in a collaboration tool. So everybody on your team can have the access that they need and you can very content in real time like you would expect. And it. Right everybody on your team gets access, the right levels of access, generative content, you know, collaborative, right. So the next thing that happens with teams, a complicated process is you might have Tens of documents, you would have hundreds of documents, thousands of documents across your team, depending on the size of your company was processes can get complicated. So we're adding a lot of tools to help you sort of team the chaos and the madness of that process. Right so simple things. This is just one example documents, status, labels here that help you understand where is everything in the process? Where's that document that everybody on your own. So that you have a clear understanding, Steve. And then finally, our usage analytics that allow you to understand how everybody on your team is using the product across projects, across individuals, all of that. So you can understand how you're getting value out of the general. That's Jasmine teen's. What do you think about that? Like, I don't know. Did the diaspora are everywhere. Jasper for every team. I mean, you want more? All right. Let's do it. So today day, I available to all but generic at best and wrong at worst. But brand identity maps is the difference between this. This and that Samuel brought a very different way of communicating about that. And we worry about a world filled with generic content. We think Magic happens when big brand Boys' Latin with Yeah. So get today as available to all a personalized penon. In the future, your AI will reflect your products and your brand. And that future starts now. Introducing Jasper Brant boy. So one of the biggest challenges that we deal with the Genera by space is that generally I built a large line. This means that by definition, the outputs are generic, right? That's that's the very nature of the beast. It produces generic results and then you have to work to meet them last year. The biggest problem that when we apply that to a business and we apply that to marketing is that good marketing content? Good business content is anything but generic. It's compelling, it draws you in, pulls in your heartstrings. It does all those magical things that gets connect, right? And so we need if we're going to use generative AI in a context of businesses drive, content, work, they really need to have the brand voice, the tone of the writing style. We need facts and information about your country to be accurate. You need information that doesn't even exist in the world yet outside of company to be something that you can use. So a Jasper brand was going to be all about the first step that we're taking with this is giving Jasper the ability to have some memory. The Jasper, you could take all of the information that you have about your company. That's important for Jasper to understand, and you can provide that to Jack. Company information, product information, your t really anything that you want Jasper to just Yeah. You'll have some really basic tools that you'll be able to teach Jasper essentially how to understand your products, how to understand your company information. All of this information will get loaded into Jasper just waiting for your teeth. Leverage and the beauty of this is that your team will actually have to worry about this after. Gasp Google just reference, this information in the background and it will just get used to make sure that your content that they are producing everyone from your head of marketing to that summer intern. What you're in factual information even about things that don't exist yet outside of your wants. But that's the beauty of this first step. Get there's a lot more that we're going to do with Jasper Brown boy stuff. So let me give you a little bit of an example of how this will play out. And what we have to support. So major product launch, beta product line launch here. It will be the kind of product line launch where you're changing the tone with the copying. You're changing the direction. This is. Bet the house kind of stop and you've got a major disruption in tapping into your industry. You know, you are going to be able make 200 different assets across 12 different channels. You've got 20 different team members that are participating. You're going to do it in three different languages. You need to do this a two weeks. You need it all to have. This is what Jasmine brand voice is about supporting. Last year, the brand boys were super excited about Jeff grant was all right. So so everything that we've shown Tony here is built on our core technology, something that we've been investing on for better investing in the past year. It's what allows us to take the very latest and greatest models, large language models out there, blend them together in real time, mix them with your company information, eat out all of that information. Learn from you as you're using the product and deliver amazing outputs. It's something that we call the Jasper. I say to look at what the Jasper AI engine is. How does Jasper really work? Let's say you give this prompt. Write a social post for your new product. Then you hit Enter. But what is Jasper actually doing? What does this little thought bubble actually mean? Let's take a look inside Jasper's AI engine. See, here's that prompt you just gave. And if we take a closer look, you'll see that Jasper is not only taking into consideration what you asked him to do, but he's also choosing the best AI model for the job. Layering in recent sources and facts from Google to keep things current and applying what you've told him about your brand's style, tone and key details. Not only that, Jasper is continuously learning from every prompt, meaning that his responses will get better and better. You may start with a baseline AI model, but after split second enhancements from Jasper's AI engine, you're getting the best responses every time. Well, all of that is available at your fingertips right inside or brought up about all of that we saw. Well but it. But actually in the product. Is, however, built on the diaspora. I introducing. So one of the challenges that exists in this space right now. Generative AI, is there are some amazing EPS. There's nothing wrong with the APIs that are available, the companies that are putting out art, language and script. Very, very useful tools and easy to work with. However, you really do need an 18 minutes of expertise to be able to transform those outputs to use. Could you say specific business? So that's what Jasper does. That's what we do with our software. That's where our application is today. That's not been available outside of software. Right? so you really needed to build an air in-house if you wanted to integrate this. What the Jasper API is about is about bringing the magic of Jasper and our highly tuned outputs. No prompt engineering, nothing. No equity required. Just a simple transactional API that allows you to put generative API into your products, your setting. Right that's what we're working on with the Jasper API. We're in early development right now and with several partners, barthelme, such as the Orion group. Walk me CB Insights and this example that you can see here, Italia line are integrating Jasper's generative content into their products with no like number 18 required. So incredibly excited to see what people are going to build when we bring this magic of generating air to their products. All right. So what do we say? Jaspreet that's great. All right. I think that. That's good stuff. Thank you for sharing all that there. So I really think 23 is to be the year that all men finally feel the impact a little bit. Be this metaphor thing that you're going to feel it are going to see new revenue in your output and your bottom line or really the future of AI and business is unbounded. Collaborative and on brand. And that's our vision for the next stage of your brand of your way of working. At the world bet outlet right at the fingertips of everyone in your entire company. This is where we really start unlocking full creative potential. So as incredible and the last six months have been really just getting started. And we want you here in this room with us to be a part of that. You're going to shake that. The ask of you is this dive in that define the next stage, point out and help us solve the flaws and the technology. Push us beyond even the use cases that we've already thought. The whole the new ideas that we've never imagined here. You are a moment from the earliest in this leaders aching this seriously and putting this into practice using it for real that. Our mission at Jasper is simple help anyone share great ideas with a few click and I want to go there with you all. The next year let's meet again and Marvel at all we've done that. Made you.

GenAI Conference

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5
hours
hours